Wednesday, April 4, 2012

L'Oreal Paris launches the new Hydrafresh range to beat the heat this summer

With the heat bearing down on your skin this summer, what do you do to defend yourself and stay fresh & comfortable? What do you do to fight the troubles of dehydration and oily skin? With regular moisturizers just making your skin feel greasy and heavy, is there any solution?

L’Oréal Paris Skincare Laboratories have formulated a new hydration range created from Pure Spa Water -HYDRAFRESH. This incredibly pure water directly extracted from the French Vosges Mountains-boosts the skin with essential vitamins & minerals required to keep your skin fresh and give it the water bouncy feel. Experience the synthesis of nature and technology and pamper yourself with freshness like never before.

L'Oréal Paris presents New Hydrafresh Deep Boosting Essence a first, truly advanced hydrating serum that gives up to 48 hours hydration, up to 5 skin layers deep! This essence, a revolutionary serum with triple-lock in moisture technology, that keeps your skin feeling fresh and hydrated up to 48 Hrs. With a network of 3 Hyaluronic Acids that increase the skins ability to retain moisture and breakable Vitamin E beads that stimulate the skin’s self moisturizing process by strengthening the skin barrier. It is able to lock in moisture in your skin, layer by layer, up to 48 hours!

This exceptional light weight texture enriched with essential minerals and vitamins makes the skin feel velvety soft and intensely moisturized. It contains Calcium [Ca++] for skin stimulation, Magnesium [Mg++] to vitalize the skin, and reinforced with Copper [Cu++] for skin purification and with Manganese [Mn++] known for its relaxing properties. With L’Oreal Paris Hydrafresh your skin is soaked in an all day long moisture reservoir!


Hydrafresh Deep Boosting Essence is recommended for all skin types.

Net weight: 50ml

Price: Rs 599/-


Available at select L’Oreal Paris Counters across India

India’s humid climatic conditions result in combination to oily skin secreting more oil in the summer months, leaving the skin feeling greasy and uncomfortable. Oil and sweat can lead to break out of acne and pimples. Using a regular moisturizer on your skin will leave your skin feeling more heavy and shiny. Consumers with such skin types desire an offering that will leave their skin oil/sweat free with a matte look.

Presenting New Hydrafresh Anti Shine Icy Gel from L'Oréal Paris designed to give your skin the burst of freshness and a shine free matte look. This unique gel based formulation recommended for oily to combination skin gives you that long lasting, shine free matte look, while keeping your skin feeling supple and fresh. This light weight skin-cooling texture brings an instant ocean splash to your skin & locks in a reserve of hydration and freshness for 24 hours. It controls your skin temperature to prevent unwanted shine & perspiration. Enriched with 8 times more Zinc and Micro Sponge technology, it regulates the sebum and inhibits excessive oil production to bring an immediate mattifying action. With this revolutionary product your skin will be shine free and have a long lasting matte look. So pamper your skin and feel free from oil and shine – Give your skin a HYDRARESH feel today.
L'Oreal Paris launches the new Hydrafresh rangeL'Oreal Paris launches the new Hydrafresh range

Hydrafresh Anti Shine Icy Gel is recommended for a Combination to Oily Skin:

Price: Rs 499

Net wt: 50ml


Available across all L’Oreal Paris Counters across India

Also available in the Hydrafresh range are a foaming gel and a toning water .



Foaming Gel: A gel face wash that turns into a fresh foam on contact with water. It thoroughly removes make-up and cleanses the skin of impurities. Containing a moisturising agent, its formula clarifies your skin and leaves it fresh and hydrated.

Toning Water: Enriched with Hydra-Claryl™, an active balancing ingredient, it refines skin texture, re-balances skin and leaves it smooth. This incredible formula immediately invigorates your skin and floods it with incomparable freshness.

Gel Foam, Toning water, a Deep boosting Essence and an Anti Shine ice gel, which are is an invigorating wave of delightful freshness and comfort - just perfect for the summers!

For best results the advised regime for Hydrafresh is:

Foaming Gel + Toning Water + Deep Boosting Essence and The Anti Shine Icy Gel- Twice Daily

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Website: www.lorealparis.co.in

Available: at all L’Oreal Paris counters across India

For more information, call on toll free number: 1800 22 3000

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