Lakme Launches new Sun- Expert Range

Challenge the Sun with the new Lakmé Sun Expert Range

Now relax in the sun without the fear of skin damage

Mumbai, February 2012: Don’t you just hate it when your skin gets darker every time you are out in the sun? Tanning, which is visible on your skin, is a sign that deep down in your skin’s derma-layers, damages like sun spots, pigmentation, age lines and more, are forming. Scientific studies show that tanning is proof of deep-skin damage. That means if you are tanned right now, or have been tanned in the past, there is damage in your skin’s deepest layers. Over time, these damages travel up to your skin’s top layer and become visible as dark spots, dryness, uneven skin tone, fine lines and wrinkles.

Block out the sun-rays and protect your skin from within by using the new Lakmé Sun Expert Range. The range offers broad spectrum sunscreens that gives you up-to 97% protection from harmful effects of the sun and protects from deep-skin damage caused by the sun. The sunscreens range from SPF 24 to SPF 50 and PA+, PA++ and PA+++ includes specific sunscreens for dry, oily and normal skin. The Lakmé Sun Expert After Sun range offers a Skin Lightening Gel, Skin Lightening Mask, and Skin Lightening Face wash,  perfect to give your skin a radiant glow after a long day in the sun

 

Lakmé  Sun Expert Range Product Details

Lakmé Sun Expert Fairness + UV Lotion SPF 24 PA ++: For all skin types

•          Broad spectrum UV protection

•          SPF 24 protects the skin from UVB rays

•          PA++ protects the skin from the major contributor to skin damage, UVA rays

•          Daily sunscreen formulation with antioxidant-rich ingredients such as cucumber, lemon grass extracts and Vitamin B3 to protect your skin and correct past sun damage, dark spots and pigmentation

•          Available at Rs. 99 for 60ml, Rs. 175 for 120 ml and Rs. 230 for 200ml

 

Lakmé Sun Expert Fairness + UV Lotion SPF 30 PA +: For Oily Skin

•          Broad spectrum UV protection, keeping your skin looking fresh and oil-free

•          PA+ shields the skin from the harmful UVA rays

•          SPF 30 protects the skin from UVB rays

•          Lightweight, non- oily sunscreen with mineral clay  for superior oil control and
            vitamin rich ingredients such as cucumber and lemon grass extracts to protect
            the skin and correct past skin blemishes

•          Regular usage makes your skin many shades lighter

•          Available at Rs. 179 for 50ml, Rs. 250 for 100 ml

 

Lakmé Sun Expert Fairness + UV Lotion SPF 30 PA ++: For normal to dry skin

•          Broad spectrum UV protection, keeping your skin looking fresh and oil-free

•          PA++ shields the skin from the harmful UVA rays

•          SPF 30 protects the skin from UVB rays

•          Lightweight, non- oily sunscreen with mineral clay  for superior oil control and vitamin rich ingredients such as cucumber and lemon grass extracts to protect the skin and correct past skin blemishes

•          Regular usage makes your skin many shades lighter

•          Available at Rs. 199 for 50ml, Rs. 279 for 100 ml

 

Lakmé Sun Expert Fairness + UV Lotion SPF 50 PA +++: For normal to dry skin

•          High performance sunscreen that gives complete UV protection, no matter
            how strong the rays are

•          SPF 50 gives 97% skin protection from UVB rays

•          PA +++ keeps skin completely safe from harmful UVA rays

•          Cucumber and lemon grass extracts moisturize the skin and make it glow
            even more

•          Available at Rs. 99 for 15ml, Rs. 350 for 30ml, Rs. 425 for 100ml

 

 

Lakmé Sun Expert Skin Lightening + De-Tan After Sun Face Wash: For all skin types

 •          Specially formulated with UV filters and anti-tan skin soothing ingredients

•          Cleanses and soothes sun exposed skin,

•          Infused with cucumber and lemon grass

•          Deep cleanses each pore

•          Protects and soothes skin from common forms of skin irritation post sun exposure, leaving it soft, tingling fresh and clean

•        Available at Rs. 75 for 50g, Rs. 135 for 100 g

 

Lakmé Sun Expert Skin Lightening + De-Tan After Sun-Gel: For all skin types

•          Light, cooling, moisturising gel that fights harsh damage

•          Lightens sun tan, uneven skin tone and corrects blemished skin

•          Packed with cucumber and lemon grass extracts

•          Provides total hydration, leaving skin radiant at all times

•          Available at Rs. 145 for 50g

 

Lakmé Sun Expert Skin Lightening + De-Tan After Sun Face Mask: For all skin types

•       Easy rinse-off mask that soothes tanned skin and brightens it

•       Natural clay fights sun darkening and lighten skin with regular usage

•       Infused with cucumber and lemon grass extracts that detoxify and soothe the skin, leaving it soft, clean and tingling fresh

•       Available at Rs. 150 for 50g

What is different about the Lakmé Sun Expert Range?

·         Superior protection: Lakmé Sun Expert range provides complete protectionfrom the sun’s harmful rays. It provides superior protection against both UVA and UVB rays to keep skin healthy and beautiful.

®            SPF blocks UVB rays which cause sunburn.

®            PA protects against UVA rays that cause deep-skin damage

·         Dermatologist-tested : Lakmé  Sun Expert range has been carefully formulated by Lakmé  skin experts, and is tested by dermatologists

·         Non-comedogenic and Hypo allergic:Lakmé Sun Expert range is non-comedogenic and Hypoallergenic. Non-comedogenic products do not clog pores and hence do not cause acne or breakouts. Hypoallergenic product is one which is proven to cause fewer allergic reactions against skin. A Hypoallergenic sunscreen is absolutely safe to use on facial skin and body

·         Non-greasy Formula: Lakmé Sun Expert range has a non-greasy light feel formula that spreads easily on the skin to give maximum protection from the sun’s harmful rays. So there is no reason to worry about skin becoming oily or sticky post sunscreen application

·         Wide range of Protection: The Lakmé Sun Expert range features a wide range of sunscreens. So depending on skin type and the number of hours you spend in the sun, you can choose a sunscreen that’s right for you. Lakmé Sun Expert also has a range of After Sun products to heal and repair skin post sun-exposure

About Lakmé

Contemporary Indian beauty expert Lakmé continuously innovates to offer a wide range of, high performance and world class color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a comprehensive beauty experience through its products and services at the Lakmé Salons and Studios. For further information log on to www.lakméindia.com